In a situation where so many different OTTs are being released, such as Netflix, Disney Plus, Apple TV, Teaming, and Wave, that it is truly called an OTT war, today we will take a look at the ranking of OTTs among domestic users. 로이야
OTT Meaning (Over the Top)
It refers to an online video service that provides various media contents such as broadcast programs, movies, and self-produced programs through the Internet.
It can be interpreted as a media service that can be viewed on the Internet through devices such as smartphones, PCs, and tablet PCs, beyond the scope of broadcasting watched through a set-top box. OTT 순위
OTT ranking
How to use OTT
Various OTT services can be used for a fee by installing and signing up for each app.
However, it may be too burdensome to use this many OTTs for a fee, so there is also a way to use OTTs by sharing them. If you use a share service, you can enjoy it much cheaper because you only have to pay 1/N of the total fee.
Share and view various OTTs immediately
Domestic OTT ranking
OTT ranking #1: Netflix
As everyone knows, the number one OTT platform is Netflix.
It has the largest number of users worldwide and has been leading the online streaming industry for a long time.
OTT ranking
Diverse Content Library: We have a large number of movies and TV shows, providing subscribers with a wide range of choices.
Original content: Netflix’s self-produced programs can only be viewed on Netflix, and many of its works are gaining popularity domestically and internationally.
Use on various platforms: You can watch it anytime, anywhere on various devices, including smartphones, tablets, TVs, and laptops.
Watch offline: The Netflix app allows you to download some content to watch offline. You can enjoy Netflix even without an internet connection.
✅ Go to Netflix
OTT ranking 2nd place: Coupang Play
Coupang Play is a streaming service provided by Coupang. The service is provided free of charge to Coupang Wow customers and is on a steep rise.
The number of users in August 23 was 6.34 million, reaching the highest ever since the app was launched, an increase of about 2.32 million compared to the 4.02 million users in the same month of the previous year.
OTT ranking
Content Library: Provides various types of content, including dramas, entertainment, movies, documentaries, and sports.
Discounts and benefits: Coupang Play subscribers can receive discounts on other Coupang services and products.
✅ Go to Coupang Play
Coupang Play is gaining popularity as a service that provides more value to customers by linking with Coupang’s shopping platform. This service targets Coupang’s customers in Korea and aims to conveniently combine entertainment and online shopping.
3rd place in OTT ranking: Tving
TVING is an OTT that allows you to watch works from 9 cable broadcasting channels, including tvN, Mnet, Junghwa TV, and OGN Tooniverse.
OTT ranking
Focus on domestic content: TVING mainly provides domestic content. Dramas and entertainment programs are the main focus, and the latest drama episodes are quickly updated.
Real-time TV broadcasting: Tving streams real-time TV broadcasting of some channels, and users can watch TV programs in real time.
Supports various platforms: Like Netflix, TVing can be viewed on a variety of devices.
✅ Go to TVING
OTT ranking 4th place: Wave
Wave is an OTT platform created jointly by three terrestrial broadcasters and SK Telecom.
OTT ranking
Various contents: Popular domestic dramas and entertainment programs are among the main contents.
Various genres: We provide content of various genres, including dramas and entertainment, as well as movies, documentaries, sports, and animation.
The lowest plan costs 7,900 won per month and provides HD quality, while the premium plan costs 13,900 won and provides 4K quality.
✅ Go to Wave
OTT Ranking 5th: Disney Plus
Disney Plus is a streaming video service operated by The Walt Disney Company. Focusing on Disney entertainment content, it offers a variety of Fox movies, animations, TV dramas, documentaries, sports programs, etc.
It is also a streaming platform targeting a wide range of viewers as it also includes content from Disney’s subsidiaries, Fox, Babble, and Star Wars.
OTT ranking
Recently, it has been showing a rapid rise to the extent that it has recorded the highest ever usage time with ‘Moving’.
✅ Go to Disney Plus
Diverse content library: Provides a variety of content that goes beyond content related to the Walt Disney Company and also includes works from other Disney subsidiaries.
Disney Original Content: Disney Plus also offers a lot of exclusive original content, providing subscribers with a special experience. Recently, a work called ‘Moving’ is being offered exclusively on Disney Plus.
Family Friendly: Disney Plus is designed for subscribers of all ages, from children to adults.
OTT Ranking Conclusion
I took a look at the latest usage rankings of various OTT platforms in Korea. Most OTT programs have overlapping programs, or you only want to use one or two works, but it may be burdensome to pay for a subscription just for that.
In this case, it seems like it would be cheaper and more convenient to pay using OTT Share.