OTT 순위OTT services are naturally permeating our daily lives and are becoming a service that everyone uses.
According to a report released by Mobile Index on the 16th, the number of users reached 42.88 million and the total usage time was 1.7 billion hours due to the popularization of OTT services. Four out of five people passing by have experience using OTT.
■ Number of users is ‘Netflix’, loyalty per person is ‘Wave’
Based on the number of users: ▲Netflix (12.14 million) ▲Wave (4.32 million) ▲Tving (4.29 million) ▲Coupang Play (3.8 million) ▲Season (1.69 million) ▲Disney Plus (1.68 million) ▲ Watcha (940,000 people) appeared in that order.
However, the average monthly usage time per person showed a slightly different pattern, and Wave was found to be the OTT platform viewed most frequently and for the longest time, making it the OTT platform with the highest level of loyalty.
On the other hand, Disney+, which is enjoying success overseas, lost face as it ranked low in both viewership and loyalty.
■ Netflix’s sluggish performance was overcome with
Netflix’s monthly users recorded the highest number in February and then continued to decline in March, April, May, and June, but there was a sudden rebound starting in July, showing a surge in the number of users.
It is analyzed that the thing that pulled Netflix out of the swamp of slump was
Looking at the Netflix viewership ratings for
■ “Star marketing worked” Coupang Play’s Son Heung-min, TVing’s Lim Young-woong
Coupang Play held the Coupang Play League in July and promoted Tottenham’s game in Korea, which was broadcast exclusively and saw a significant increase in viewers.
Coupang Play’s monthly average of new application installations is approximately 35,000, but on July 13th, the day when the Tottenham game was exclusively broadcast live, it recorded 12.8 times the average.
In addition, TVING recorded an average of 13,000 new installations per month, and on August 14, when it broadcast Lim Young-woong’s concert live, the number of new installations soared 3.6 times the average.
■ Tving, ranked first in domestic users through merger with Season
Tving, which is about to merge with Season, ranked first in the number of domestic users. Excluding duplicates, it has 5.62 million unique users, and Wave has lost the top spot with 4.32 million.
Next, Coupang Play recorded 3.8 million people, and Watcha recorded 940,000 people.
■ Will ‘Yoo Jae-seok’s cheat key’ work? Disney+
Fortunately, Disney Plus, which recently introduced the original entertainment show
On September 8, when the new entertainment show was released, the number of daily users increased by 85% and new installations increased by 362%. In particular, female users accounted for 63.6% of new installers, nearly twice as many as men, who recorded 36.4%.
Reporter Pyeonseulgi
OTT focus
Reporter Hwang Ji-ye
OTT focus
Reporter Pyeonseulgi
OTT focus
Reporters Lee Ji-yoon, Jeong Da-eun, and Hwang Ji-ye
OTT focus
Reporter Lee Ji-yoon
OTT focus
Reporter Pyeonseulgi
Global OTT
Reporter Hwang Ji-ye
Global OTT
Pyeonseulgi
Global OTT
Reporter Hwang Ji-ye
Global OTT
Reporter Pyeonseulgi
Global OTT
Jung Hae-in
OTT device
Pyeonseulgi
OTT industry news
Jung Hae-in
Global OTT
Jung Hae-in
Global OTT
Hwang Ji-ye
OTT device
Kangjin Kim
OTT industry news
Progressive OTT critic
wave
Kim Na-youngOTT critic
Teabing
Son Yeo-unOTT critic
Review/Domestic OTT
Park Kyung-sooOTT critic
Teabing
Kim Na-youngOTT critic
Teabing
Park Da-heeOTT critic
Review/Planning
Jisoo KimOTT Critic
Review/Planning
Park Da-heeOTT critic
Domestic/Other OTT
Jisoo KimOTT Critic
Review/Planning
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