네스프레소 페이백2023. 7. 25. 8:30
Nespresso’s marketing these days is
You can feel a big change.
First of all, in the case of coffee machines
Discount events held only a few times a year
While I have been using an opening strategy,
It seems like it’s done almost all the time now.
There’s even a 100% payback event… haha
And for capsules,
By regularly launching new products
I was trying to lock-in existing customers.
Now, instead of launching a new product capsule,
Focusing on discounts on existing capsules each week
It looks like an event is in progress.
COUPANG
link.coupang.com
COUPANG
link.coupang.com
This change in marketing strategy
In my opinion, the environment in which competitors have increased
I think it had a big impact haha.
Previously, Nespresso had a strong hold on
The capsule coffee machine market is now very
It has become a fiercely competitive market…
As prices rise and new competitors increase,
The premiumization strategy that has been consistently pursued so far is
It seems like they decided it wasn’t working well.
So… has the boutique service gotten worse?…
(Maybe there will be fewer and fewer boutiques?… haha)
COUPANG
link.coupang.com
COUPANG
link.coupang.com
COUPANG
link.coupang.com
And including Starbucks
Launched by several franchise cafes
I think the compatible capsules also had a big impact.
To prevent this, ‘Vertuo’ was released, but
(Vertuo can only be used with Nespresso capsules)
In addition to minor malfunction issues with Vertuo devices,
In conclusion, because the capsule price is too expensive,
The Vertuo strategy doesn’t seem to have worked.
To somehow save Vertuo,
They also released ‘Vertuo Pop’…
I don’t know… I guess the reaction is worse than I thought?!
If I buy a new capsule coffee machine now,
So much so that I want to consider the Kanoe coffee machine.
The machine came out really well in the canoe.
The capsule price is very reasonable,
Maybe if the device you are using breaks down
I think I could change to a canoe haha.
I tried the coffee flavor once when I went to the supermarket.
Wow… I thought it wasn’t going to be great, but it was really good.
Anyway, in this environment, Nespresso
We are running various promotions.
First, we have capsule coffee discounts every two weeks.
(Discounted capsules change every two weeks)
We also issue coupons irregularly.
The capsules I bought last time were
I almost ran out and went to the homepage,
5,000 won club credit discount and
10,000 won coffee subsidy discount coupon
I could see that it had been paid.
This is a discount I have never seen before at Nespresso.
It contains 10 arpeggio lines.
However, the payment amount with the discount coupon applied is
If the amount does not exceed 60,000 won, the shipping fee is 2,500 won.
Since it was attached separately, I also added iced coconut.
(Ha… even something small like this is actually a departure point)
Anyway, the final payment amount exceeds 60,000 won.
I received free regular courier delivery.
Total 15,000 won coupon discount
It was applied optimally.
Delivery is quite fast.
You can definitely receive it within 2-3 days.
I recently had an unpleasant experience at a boutique.
I didn’t want to visit the boutique again,
I think I will just use the official website from now on.
Follow the corporate philosophy of considering the environment
A box is a box that only opens on one side.
This is what it looks like using paper tape haha.
But, this paper tape can’t be recycled, right?
If you care about the environment, don’t even use paper tape.
How about taking a look at the packaging of ‘Lush’?…
In a somewhat clumsy way, it is called ‘environment’ in marketing terms.
I keep feeling like I’m being sold out.
(Same goes for the recent capsule recycling issue haha)
I keep talking about Nespresso these days.
Negative images are accumulating,
I really prided myself on being a ‘loyal customer’.
Even I’m like this… Ordinary people…
I think it would be more like that haha.
Come to your senses before you go to hell…!
So many arpeggios at once
I think this is my first time buying it haha.
I guess I can see the real thing at a boutique.
I haven’t bought this much since I ordered it.
Buying online, clearly invisible,
When applying the coupon, they even offer free shipping.
It seems like I bought a huge amount.
(Still, I drank it sooner than I thought..)
Purchase capsule coffee, coffee machines, and accessories for home use on the official Nespresso website and receive various benefits. Create your own premium home cafe with Nespresso capsule coffee & coffee machine.
www.nespresso.com
anyway! Get genuine Nespresso capsules like me.
For those who frequently purchase, stop going to boutiques now.
We recommend that you visit our website often!
But on the other hand, once like this
If you catch it with a price promotion,
I will never try to buy at regular price again.
Then change to another cheaper machine.
I think the odds will be higher… haha
It seems like we are at a really important crossroads 🙂
1st floor, Lotte Department Store Jamsil Branch, 240 Olympic-ro, Songpa-gu, Seoul
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