네스프레소 페이백2023. 7. 25. 8:30
You can feel that Nespresso’s marketing has changed a lot these days.
First of all, in the case of coffee machines,
they used to hold discount events only a few times a year,
but now they seem to be doing it almost all the time.
Even a 100% payback event… haha
And in the case of capsules,
they used to release new products periodically
and try to lock-in existing customers,
but now, instead of releasing new capsules,
they are holding events that focus on discounts on existing capsules every week. COUPANG
link.coupang.com
COUPANG
link.coupang.com
I think this change in marketing strategy was largely influenced by the increased competition environment. ㅎㅎ
The capsule coffee machine market, which was previously dominated by Nespresso, has now become a very competitive market…
With rising prices and new competitors, it seems they decided that their steady premiumization strategy was not working well.
So… did their boutique service get worse?…
(Maybe the number of boutiques is decreasing?…ㅎㅎ)
COUPANG
link.coupang.com
COUPANG
link.coupang.com
COUPANG
link.coupang.com
And I think the compatible capsules released by various franchise cafes, including Starbucks, also had a big impact.
To prevent this, they launched ‘Vertuo’,
(Vertuo only uses Nespresso capsules),
but due to the Vertuo machine’s frequent breakdowns and
the capsule prices being too high,
it seems that the Vertuo strategy didn’t work out well.
They even launched ‘Vertuo Pop’ to try to save Vertuo,
but…
Well… the response wasn’t as good as I thought?!
If I were to buy a new capsule coffee machine right now,
I would consider the Kanu coffee machine because Kanu’s machines are really good.
The capsule prices are also very reasonable,
so if my current machine breaks down,
I might switch to Kanu. ㅎㅎ
I tried the coffee once at the mart.
Wow… I thought it wouldn’t be that good, but it was really good.
Anyway, Nespresso is running various promotions in this environment.
First, there is a discount on capsule coffee every two weeks
(the capsules that are discounted change every two weeks)
and there are also irregular coupons.
I went to the homepage when the capsules I bought last time
were almost sold out,
and I could see that there was a 5,000 won club credit discount
and a 10,000 won coffee support discount coupon
issued.
It was a discount I had never seen before at Nespresso,
so I immediately added Arpeggio 10-string.
However, since the payment amount with the discount coupon applied
wasn’t over 60,000 won,
they added a separate 2,500 won shipping fee,
so I also added iced coconut.
(Ha.. these little things are actually a point of departure)
Anyway, since the final payment amount exceeded 60,000 won,
I received free general courier delivery.
The total 15,000 won coupon discount
was also applied appropriately.
The delivery is quite fast.
You can definitely receive it within 2-3 days.
I recently had an unpleasant experience at a boutique,
so I didn’t want to visit the boutique again,
so I think I’ll just use the official website from now on.
In keeping with the company’s philosophy of being environmentally conscious,
the box only opens on one side,
and it looks like it uses paper tape ㅎㅎ
But this paper tape can’t be recycled, right?
If you’re concerned about the environment,
how about looking at the packaging of ‘Lush’,
which doesn’t even use paper tape…..
I keep feeling like they’re trying to sell the ‘environment’ in a somewhat clumsy way.
(The recent capsule recycling issue is also like that ㅎㅎ)
These days, there’s been a negative image of Nespresso,
and even I,
who used to be proud of being a ‘loyal customer’,
I think it’s like this… I think ordinary people…
I think it’s even more so ㅎㅎㅎ
Please come to your senses before you go down the drain…! I think this is the first time I bought this many Arpeggios at once. LOL
I think I ordered them after seeing them in the boutique, so I didn’t buy this many.
I bought them online, where they are definitely not visible,
and applied coupons and tried free shipping, so I think I bought a lot.
(But I drank them faster than I thought..)
Buy home capsule coffee, coffee machines, and accessories on the Nespresso official website and receive various benefits. Complete your own premium home cafe with Nespresso capsule coffee & coffee machines.
www.nespresso.com
Anyway! For those of you who frequently buy Nespresso genuine capsules like me, I recommend you visit the website more often than the boutique!
But on the other hand, if you hold on to it with a price promotion like this,
then they won’t buy it at the regular price again,
and the probability of switching to a cheaper machine will increase… haha
It seems like you’re at a really important crossroads 🙂
1st floor, Lotte Department Store Jamsil Branch, 240 Olympic-ro, Songpa-gu, Seoul
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